Other statistics and research
13 Nov 2009
This section provides quick links to statistics, research and forecasts published by VisitBritain in 2009 and previously.
Topline figures on inbound tourism, domestic tourism, employment and accommodation.
Key tourism facts (pdf file): a statistical picture of UK tourism using the latest available annual numbers.
Inbound tourism factsheet (pdf file): a snapshot of the most recent annual statistical information relating to visitors from overseas.
The Economic Contribution of the Visitor Economy (pdf file): a study undertaken by Deloitte describing the importance of tourism to the UK economy.
UK tourism trends: commentaries on the latest UK tourism trends, as follows:
- Tourism Trends Quarterly: a digest of all the latest tourism survey information alongside an analysis of factors that underpin those trends.
- Trends Update: a twice-monthly two-page summary of the factors shaping current tourism trends.
Intelligence on overseas markets, including statistics, forecasts, market profiles and commentary.
Global tourism trends: details of the UK's 'league position' in terms of both international tourist arrivals and earnings, along with a comparison of trends in inbound tourism to the UK with those for other leading destinations during the current year.
UK tourism trends: commentaries on the latest UK tourism trends, as follows:
- Tourism Trends Quarterly: a digest of all the latest tourism survey information alongside an analysis of factors that underpin those trends.
- Trends Update: a twice-monthly two-page summary of the factors shaping current tourism trends.
Economic and Demographic Information: Information explaining current tourism trends, including historic and forecast economic data by country, exchange rate trends, how the age and gender profile of visitors to the UK compares with the resident population of each country and the level of Internet penetration to be found in each country.
Forecasts: VisitBritain predictions of the volume and value of inbound tourism during the next year along with longer term forecasts for global tourism produced by Tourism Economics.
Historical Trend Data: data and charts explaining how tourism to the UK by overseas residents has evolved.
Business Visits: data on business visits to the UK by overseas residents.
Visits to Different Parts of the UK: information on how many overseas visitors went to different parts of the UK (data for the UK's Nations (England, Scotland, Wales, Northern Ireland), Regions of England (eg London, South West, North East), Counties, and Cities/Towns.
More about Visitors to the UK: additional data and reports about visitors to the UK, the activities they undertake and details about their trip characteristics.
Archive of Detailed Full Year IPS Data: separate detailed Excel files with data for each year of the International Passenger Survey from 2000 onwards.
Market and Trade Profile for Britain Inbound (pdf file): comprehensive market intelligence about the overseas visitor to Britain (updated August 2009).
Americas: market information on each of the five American markets that VisitBritain operates in.
Asia Pacific, Middle East & Africa: information on each of the 12 Asia Pacific, Middle East and African markets that VisitBritain operates in.
Europe: information on each of the 18 European markets that VisitBritain operates in.
VisitBritain overseas offices regularly monitor developments, consumer perceptions and travel trends in VB's various markets.
The Market and Trade Insights are updated on a quarterly basis (latest report July to September 2009). They give a brief overview for each market in the Americas, Europe and Asia Pacific, Middle East and Africa of various trends, such as Consumer Behaviour, Green Trends and the Olympics.
Foresight: VB’s monthly commentary on significant issues within the tourism sector, whether economic, demographic or policy related. Foresight index (pdf file).
Arrivals: a quarterly round-up of VisitBritain's latest tourism research and market intelligence, all in bite-size articles (launched in April 2009).
Analysis and commentary on a wide range of issues that impact on tourism, as follows.
- Welcome
- Industry and economy
- Transport
- Sustainability
- Information and inspiration
- Youth and study
- Seniors
- Visiting friends and relatives
- Culture and heritage
- Sports and active pursuits
VisitEngland (VE) research includes major national continuous surveys, tracking developments in domestic overnight tourism, occupancy and visits to visitor attractions, as well as more strategic ad hoc studies.